Keynote Presentation

Never Be Outmatched 

Military Strategies to Lead, Innovate, and  Win in the Modern Marketing Battlefield 

Marketing is often misunderstood, often seen as a cost center instead of the growth engine it really is. Leaders find themselves defending budgets and relevance in rooms that think branding is just “making things look pretty.” That misalignment isn’t just frustrating, it’s dangerous. When marketing is undervalued, innovation gets cut, teams burn out, and your competition moves in while you’re still waiting for approval. 

Lee Pepper understands this battlefield, because he’s fought on it. As a former military officer turned marketing executive, he’s led through boardroom pressure, legacy thinking, tight budgets, and rapid scale. With stories pulled from combat zones to corporate campaigns, Lee shows how to stop playing defense and start orchestrating strategy like a force multiplier. 

In this high-impact keynote, Lee reveals the military frameworks that modern marketing leaders can deploy today. Your audience will: 

• Learn how to turn one asset into exponential impact using the proven principle of Force Multiplication. 

• Discover how to balance consistency and boldness through the Anvil & Hammer Strategy—so every move hits harder. 

• Master the MAP & MATCH™ method to defend your strategy, communicate value, and stay steps ahead of the competition. 

• Shift your mindset—and your messaging—to reposition marketing as a command center for growth, not a cost to justify. 

Packed with real-life examples, storytelling, frameworks, and actionable takeaways—this isn’t theory. This is operational insight your audience can implement immediately!